Magalog: Blending the Strengths
Of a Magazine and Catalog
Old thinking? Show as many products as you can in
a print catalog, distribute it as widely as possible, and
hope customers can find it when they’re ready to place
an order. This has been the accepted way to do catalog
sales for the last 50 years.
New thinking? Postage, ink, paper that winds up in a
landfill—those things are all hard on the planet. Limited
page counts limit which products you can show. Plus, if
you only show products, how will people understand
who you really are or the full scope of what you do?
Enter ETR’s new
Smart Solutions
magalog, available
in both print and electronic versions. Customers now
can see examples of some of our best-selling products
and find links to our extensive collection of other mate-
rials. We take a few pages to show off our new titles,
and
we also showcase some of ETR’s other dynamic contri-
butions to the field.
What ETR Has to Offer
Introducing Our Agency Magalog
–
Strategic&OrganizationalPlanning
–
ProfessionalDevelopment
–
Evaluation
–
Print&DigitalResources
–
Evidence-Based Interventions
For HealtH and education
Smart
So
l
utions
Science-based services for
health & education professionals
AdvancingScience
ReducingRisk
ImprovingLives
Our solutions will put
you on a better path
WINTER—2013
In between quarterly editions of the magalog, we’ll be
offering online e-catalogs to highlight more of the fine
work ETR is producing, in terms of both products and
services.
“Our goal is to help readers understand both our prod-
uct lines and the broader range of ETR’s offerings,” says
Smart Solutions
editor Scott Martin. “We want to give
people a better sense of the committed group of profes-
sionals who make up ETR, and the kinds of contributions
they are making to
the field. We also
want our readers to
understand more
about how we can
partner with them
to strengthen their
work.”
Take a look at
our latest.
10
uarterly Report
|
FALL 2013
